I’ve got a Zazzle shop, I’ve openend a portfolio at RedBubble, and I offer cards in my Artflakes shop. However I noticed one thing: People like to take things into their hands, feel the thickness of the card, take a look at the colours. Many people want to see the product in reality before they buy it. That’s one of the reasons people would not buy my cards online.
Here in Germany you can upload your photos and image files to a drugstore and have your cards and postcards printed for an acceptable price. You can either have single items or a set of 10 cards or postcards. So I selected two of my coloured pencil paintings, uploaded them and had them printed out. Last Sunday I went to an dance and concert at the Hephata church here in Berlin and took the cards with me in order to show them to my friend Claudia. I did this after the concert, when we were sitting together with some members of the church community. Encouraged by Claudia I passed my cards around, waiting for the reaction to come. And what a reaction it was! The people liked the cards very much, were interested in hearing about “how I did it” and told me to show them at the church café, put in a frame, so that they couldn’t be taken away easily.
In addition to that a colleague of mine had had a look at this blog, and now I’ve got a commission! She sent me the links to some of the paintings in a mail and asked me to have these paintings printed on cards. Wow!
So I’ve learnt three important things:
- If people know you personally, they are much readier to buy something from you.
- If people can touch the product and see what it looks like in reality, the chance of selling the product to them is much bigger.
- It is also helpful to be ready to talk about your art, your mediums, your subjects. Sometimes people won’t ask you because they are too shy – and sometimes they don’t want to hear long stories, so you have to find the right way to communicate with your audience.
And by the way I also learnt that there is a term for that kind of marketing – they call it “direct marketing”. Well, I’m off to photoshop now, preparing my next set of prints…