How I use Google+ for Marketing
I’ve got a shop on Zazzle, and I am a member of Google+. I am also on Twitter, and on Facebook, and have been using those two for marketing too.
I have been tweeting the products scheduled all over the day, and as I used Hootsuite I could see whether any of my tweets were clicked on. As far as I could see, the number of clicks was very very low. In addition to that I myself find it boring to tweet just one product, even if the tweets are sent all over the day. And if I find the process of tweeting boring – what about the readers of these tweets?
I am using Google Analytics on my Zazzle shop page, and I can see that I am getting a few clicks via Facebook. Facebook has the advantage that you have a thumbnail of the product. Thus people can see what the product/design looks like, and I think this is important. So I will keep on presenting new products on my Facebook Fan Page.
This week I began to experiment with marketing on Google+. One thing I did was to speak about the design or the art on the product – not the product itself (everybody can see that it is a mug, a mousepad, or poster, as Google+ also shows the thumbnail). And the other thing is that I tell the story behind the art/design. Why did I take this photo, and what does it show? How did I feel when I took it? With graphic design it is a bit more difficult, but I think that each piece of art and design tells something about ourselves, our feelings, our attitude towards creating things.
Of course this takes far more time than just typing the url of the product. But when I did this today and the day before I deeply enjoyed it. It wasn’t boring at all for me. And I hope that people like the stories I am telling about me and my art and eventually may consider buying the one or the other products…